i flippin’ love St. Arbucks. now, because i’m a young 20-something adult and have a truck and insurance payment and have to pay for a lot of other things that my dad could totally pay for me but i wouldn’t appreciate if i didn’t have to sacrifice for it, i can’t afford St. Arbucks every day. sometimes i go weeks without St. Arbucks. which is really spectacular considering that we meet at a sbux for staff meeting. however, sbux has done a lot of things right and i believe that the church can learn a lot from the model of starbucks.
you can read this entire article here, but i’m just highlighting my favorite points.
1. Perfect your core products.
we try to do this at Freedom. even though, technically, we haven’t launched yet (i hate saying that), we’re still striving for excellence. we think that God is excellent and He deserves nothing less than excellence. we only do three things at Freedom Church. we have a Sunday morning worship experience, a children’s experience, and soon we’ll have small groups. we’ve decided that we’re only doing three things, but those three things will be the most excellent that we can make them.
4. Build on your experience.
how does a church build on their experience? by carrying the experience on after Sunday morning. create environments that welcome people back week after week. be on the cutting edge of new ideas. i believe that churches should be some of the most creative places on the planet. i’m so thankful for my creative team (me and Ian). i’m thankful for the talents and abilities that God has gifted us with and the opportunity to do things we love and use our skills for Him and His glory.
5. You can charge more for quality.
Starbucks has a hierarchy of characteristics in their coffeeshops. quality is number 1 followed by service and price. they obviously are charging their customers for the quality of a product. they know this and they acknowledge it. as the Church (notice i said, “THE” Church) we should be in the business of creating quality experiences. both on Sunday morning (or whenever you do your worship time) and quality experiences for your people to minister to others. whether in the community or as a volunteer in the parking lot on Sunday.
when i interned in the student ministry when i was a student, people constantly asked our student pastor how he got a group of kids to come up to church and give of their time and muscle and abilities, for absolutely no profit at all? well, the answer was simple. make it a quality experience. we as students had so much fun hanging out with our friends, we didn’t even realize we were doing work. we were too busy having fun. when we all get together and talk about the “good ‘ole days” our conversations always come back to those summers as an intern and the times we shared lugging rocks or building a human-sized maze.
8. A strong consistent identity.
i think i have beat this one to almost near-death at Freedom. i think Todd is sick of hearing me say the word “consistency”. but i think we send a consistent message and identity at Freedom. all of our signs and publications have the same feel as our website and the people have a consistency about them too. i’m big on consistency. communication is not about how you send a message, but about how it is received. the more we can do to make sure the message we’re sending is not getting lost in translation, the better. consistency adds to that. consistency makes sure that the message being sent from multiple sources is the same. i can tell when i see a piece of media done by Granger or North Point - it just has a certain feel to it. that’s what i want for Freedom too…
well, there are a lot more things in that article that churches could learn from St. Arbucks. and honestly, i could probably rewrite the entire article and make it “10 things Churches can learn from Starbucks”, but not here. this is already too long…